CRM: Who are your most profitable customers?

In the case of knowledge of the answer to this question, you learn how to multiply your winnings. Let me ask you another question, if you knew who they were, most of the time to spend with them? Now, be honest, you already thought to look really know who your customers are profitable, that & 39; they have similar properties, which are best for you customers.
Because, if you know that do-it is much easier to maintain and their happy and profitable to make sure you have new customers, this group of elite & 39; all the time to read and make sure that your earnings will increase exponentially.
Depending the size of the customer base, you can decide how you want to select. For this example, we 5.
Without the head & 39; a good CRM system, it will be very difficult to calculate. If you had an automated system, it would & 39; one of the Key Performance Indicators (KPI), you always looking. Start with us your greatest spenders.
You must calculate exactly how much profit from each of & 39; between them. You need a few simple steps for & 39; application of accounting rules regarding fixed and variable costs. To calculate your fixed costs, you will see all the items you l & 39; money for each year. Things like, rent, lighting, telephone, payroll, etc. When you have the total, then divide the amount you have customers, and c & 39; is the amount you give is that the fixed costs to each customer.
Now gaze on variable costs. The latter is composed of the cost of goods sold for everyone. Objects such as Material variable costs of production, sales, commissions, fees for generating leads, service charges, etc. Now that he & 39; s & 39; talking & 39; customers.
So each your biggest, like many, the only generate profit? Likewise with your 5 smaller clients and customers 5 in the middle income ranking.
Have you noticed, all the interesting trends? If the share of profits in line? The main customers of your profitable? If, as many companies & 39; at this stage, you & 39; have no clear answers, you need for this exercise for & 39; your entire base.
OK, let us start assuming that you have finally d & 39; identify your most profitable customers. You must now look at what & 39; they have in common. Some might be proposed as follows:
They are all in the same industry
They have the same size
You have a sales or service representative seeking them
They are all in the same area
They purchase a number of products
Whatever the answer to come, it is now the secret to multiply your gains. Proceed as follows and ensure that your earnings rise exponentially.
Spend is the most time with them, they like death
Cross selling d & 39; other customers, products to your customers profitable buy.
Focus generation your efforts on prospects similar characteristics
Ask & 39; each of them for two recommendations, after all, because you too much to win, they must be happy!
There d & 39; are many other things you can do to increase your winnings with this type of information & 39;, and my key pipe, it is important to & 39; sure you get a system automated, the answer to these questions. Qu & 39; is the best thing is to ensure that you repeat the success and avoid costly mistakes.



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