Three Secrets to a Successful Web Site

Your website is high in the major search engines, and you know that your products or services are of the highest quality, but your company & 39; n is not as profitable as you would like it is that & 39; . And you wonder why your business turnover & 39; are not hitting the roof. There are three main factors that determine the ability & 39; a site to convert visitors into paying customers. They are: the design, and usability & 39; Marketing. Let& 39;s look at how each of these contributes to the success of your web site.
Design: Imagine that you walk in the street, you see a shabby, unattractive store. Would you go, or do you prefer to check the next store? The same principle applies to & 39; s your website. People who land on your web page, check it out, if & 39; c is not, they will leave your site and go to the next Web site to the top of search engine results. Pleasing graphics, layout, color and type are crucial for design.
Easy website, intuitive navigation is also essential. Remember, visitors are not familiar with your site, and need easy access to & 39; information you provide. A simple way to know if your site is easy to navigate is to ask a newbie web to find out. S & 39; they have difficulty in the navigation of your site, to change the navigation & 39; so that it is easier to find their way around.
Animations and fancy graphics may seem attractive at first glance, but when they get in the way of finding the necessary information, they become an obstacle. Both navigation and design must be clean and simple. Keep the number of fonts and colors to three.
Content is another key element of your website. Is it interesting, useful and persuasive? Content will determine whether your visitors want to know more about your services and are confident of & 39; buy from your site. Long paragraphs should be replaced with short paragraphs and bullet points or subtitles, which facilitates reading. Make sure your copy & 39; n is not long and boring. Remove all unnecessary words. Make your site& 39;s content as concise and clear as possible.
Usability: Website usability & 39; act does not just & 39; s sure everything works well on the site but how quickly and easily visitors can find information on your site. Websites should be designed with the needs of customers in & 39; spirit - and not the website owner& 39;s needs. If you have an e-commerce website, to make the process of buying & 39; easy for your visitor. All links are placed in the right places on your page of the body so that & 39; it easier for visitors to find them? The tabs and buttons in the same place on each page in order to allow them to move easily from your website?
A usable website: - d & 39; help users achieve their goal - it is easy for them d & 39; achieve this goal - it is possible to achieve the goal & 39; rapidly, and - to achieve this goal a pleasant experience
Marketing: Last, but certainly not least, the marketing aspect should be taken into consideration. Visitors will not see your website without efficient marketing. How can you get more visitors to your site? L & 39; one of the best ways is & 39; search engine optimization through. There are several other ways to make sure d & 39; get traffic to your website, as the publication of articles and & 39; d & 39; information bulletins, blogs, etc connecting Make your website effective marketing tool so you will & 39; attract visitors.
First impressions always count, and with so many Web sites Competition for the same goods and services, you want to make sure you convince customers about the & 39; effectiveness of your products or services at the & 39; first time that they arrive at your site. If you do not, there is a chance will not be a second time.
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